ABS-CBN, GMA claims ratings lead

By , on September 3, 2015


Wikipedia Photo
Wikipedia Photo

MANILA – Both ABS-CBN Corp. and GMA Network Inc. claimed television (TV) ratings lead last August.

Quoting data from Kantar Media, ABS-CBN revealed in a statement that their station got 45 percent in TV viewership ratings last month, higher than GMA’s 35 percent.

The Kapamilya Network also claimed that they dominated key territories in Luzon with 48 percent versus GMA’s 35 percent; 58 percent in Visayas against 26 percent of GMA; and 58 percent in Mindanao against 27 percent of GMA.

The same data further shows that ABS-CBN had the most viewers during the primetime block with 52 percent, compared to GMA’s 29 percent.

“The supremacy of the Kapamilya network for the month of August was bolstered by the launch of new teleseryes and the highly anticipated finales of primetime programs,” said ABS-CBN.

On the other hand, GMA said that they are the top channel in key areas of Urban Luzon and Mega Manila. The network used Nielsen TV Audience Measurement.

In Urban Luzon, the Kapuso Network received 77 percent of viewership, with 59 percent share in Mega Manila.

GMA further stressed that their total day audience share reached 39.8 percent in Urban Luzon, way ahead of ABS-CBN’s 32.2 percent and TV5’s 7.5 percent.

Likewise, the network said that they dominated the other networks in terms of audience share with 42 percent versus ABS-CBN’s 28.4 percent, and TV5’s 7.9 percent. GMA also triumphed over the other networks in the afternoon block with its 42.9 percent share against ABS-CBN’s 31.6 percent.

“Relative to competition, majority of the top regular programs that entered the list in NUTAM (National Urban Television Audience Measurement), Urban Luzon and Mega Manila came from GMA,” said GMA.