Uber expands food delivery services to South Korea

By on August 10, 2017


Sales personnel of PLDT and its subsidiaries Smart Communications and Voyager Innovations Inc. will be given an Uber for Business account which is connected to a central payment account where their fares are automatically charged. (Photo: Uber/ Facebook)
The San Francisco-based company’s Thursday launch of UberEats in Seoul comes as it continues its talks with local authorities to resume its flagship ride-hailing service. (Photo: Uber/ Facebook)

SEOUL, Korea, Republic Of — Ride-hailing company Uber is expanding its food delivery service to South Korea.

The San Francisco-based company’s Thursday launch of UberEats in Seoul comes as it continues its talks with local authorities to resume its flagship ride-hailing service.

Before UberEats, Uber’s presence in South Korea was almost non-existence. It withdrew its flagship UberX ride-hailing service in 2015, facing protests from local taxi drivers and the Seoul city government. In April, a court fined Uber $8,756 for violating a transport law.

With popular local startups offering various food delivery services already, the U.S. company will likely face an uphill battle to lure food delivery customers in the country, analysts said.