Beyoncé launches active wear line for women

By on April 2, 2016


Introducing IVY PARK a new activewear brand for women. Arriving 14.04.16 #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

NEW YORK – Beyoncé is launching an active wear line for women next month.

The singer announced the 2016 spring/summer collection Thursday called Ivy Park. It’s a collaboration with Sir Philip Green of the retail giant Arcadia Group. The collection will be available April 14.

Beyoncé said in a statement that she lives “in my work out clothes but I didn’t feel there was an athletic brand that spoke to me.” She said she wants the collection to “inspire women who understand that beauty is more than your physical appearance.”

Beyoncé also launched IvyPark.com and released a video showing the pop star modeling the new clothes. Her daughter, Blue Ivy, also appears in the video.

The line will be available online and in Topshop stores, Nordstrom, Selfridges and others.

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Online:

http://www.ivypark.com/