GMA Network spreads love in 2015 Christmas campaign

By on December 10, 2015


Director Cesar Cosme (second from left), who helmed the project, says the video highlights “genuine and pure love” like that of a child. (Contributed photo)
Director Cesar Cosme (second from left), who helmed the project, says the video highlights “genuine and pure love” like that of a child. (Contributed photo)

The Kapuso Network spreads love among viewers all over the world as Kapuso artists and trusted News and Public Affairs personalities come together for a happy and meaningful celebration of the season.

In a star-studded Christmas Station ID, GMA Network welcomed the most-awaited season with the “MaGMAhalan Tayo Ngayong Pasko” Christmas SID, which airs worldwide on GMA’s flagship international channel GMA Pinoy TV.

Director Cesar Cosme, who helmed the project, says the video highlights “genuine and pure love” like that of a child.

One with the Network’s message of love are GMA’s best and brightest stars including Dingdong Dantes, Marian Rivera, AiAi de las Alas, Lovi Poe, Heart Evangelista, Michael V, Willie Revillame, Dennis Trillo, Tom Rodriguez, Megan Young, Carla Abellana, Barbie Forteza, Bianca Umali, Miguel Tanfelix, Andre Paras, Ruru Madrid, Gabbi Garcia, and German Moreno.

They are joined by Tito Sotto, Vic Sotto and Joey de Leon leading the Eat Bulaga Dabarkads, with the phenomenal love team of Alden Richards and Maine Mendoza, together with Lola Nidora, Lola Tidora and Lola Tinidora.

Also featured are GMA’s formidable News and Public Affairs team with news pillars Mel Tiangco, Mike Enriquez, Jessica Soho, Vicky Morales, Arnold Clavio and Howie Severino.

With heart-warming scenes full of traditions and the sharing of love and laughter with those we care about the most, the 2015 GMA Christmas station ID shows a holiday that is truly Pinoy, and truly Kapuso.

With Christmas being just around the corner, the station with a heart hopes that Kapuso viewers worldwide hear the message – “MaGMAhalan Tayo Ngayong Pasko.”

This year, the Christmas station ID theme song was sung by Pambansang Bae Alden Richards; with lyrics written by Brian James Camaya and Clare Yee, and music composed by Simon Tan.

Days after it was released on iTunes, GMA’s Christmas station ID theme song titled “MaGMAhalan Tayo Ngayong Pasko” already became number one among iTunes PH top singles. It also became #27 on iTunes Singapore and #58 on iTunes Macau.

The single, released under GMA Records, is available for download and streaming worldwide with all proceeds going to GMA Kapuso Foundation’s Typhoon Lando relief efforts.

Netizens took notice of the theme song for its upbeat and catchy tune, as well as its positive and uplifting message. Twitter user Amy Zulueta shared, “Great job! Short but meaningful! Listen to the lyrics and understand its message.”

Kapuso netizens all over the world also expressed gratitude to GMA for the chance to help marginalized Filipinos. “Thank you for giving us the opportunity to help others thru this!” says Instagram user janeybuena.

Alden’s rendition of the Christmas station ID theme song also earned praises from netizens. Facebook user Juliet Regulto says, “Ang ganda ng pagkakanta. May puso talaga, nakakaiyak. God bless Alden. More blessings to come. Stay humble.”

Moreover, the 2015 GMA Christmas station ID continues to touch hearts worldwide as it reminds viewers of the true meaning of the Christmas season – to love one another.

The 2015 GMA Christmas station ID “MaGMAhalan Tayo Ngayong Pasko” was created by the GMA Program Support Department, directed by Cesar Cosme and shot by the Network’s Post Production Department.

Headed by GMA Program Support Department First Vice President Regie Bautista, the team includes Assistant Vice President for Marketing Communications Hasmin Marable, Senior Project Manager Minette T. Lopez, Project Specialist Penny Wong, Creative Director Dino Garcia, Associate Creative Director Brian James Camaya, Senior Visualizer Gayel Empederado, Senior Art Support Specialist Raymond Ignacio, and Senior Visualizer Pauline Lapus.

The Digital Media team is composed of Online Content Director Leda Beltran, Social Media Head Apang Florescio, Aedrianne Acar, Elisa Aquino, Michelle Caligan, Ma. Esperanza Estrada, Felix Ilaya, Mary Louise Ligunas, Christine Joy Mendoza, Karl Panal, Bea Rodriguez, Marah Ruiz, and Armina Criselda Soriano.

To download a copy of the single, “MaGMAhalan Tayo Ngayong Pasko,” visit www.iTunes.com.