NEW YORK – An event Tuesday in New York to launch the new Balmain x H&M collection turned the typical runway show up about 10 notches to a full-on party.
A video intro featuring Kendall Jenner riding a futuristic subway with dancers voguing kicked off the runway show. Models showing the collection featured Jenner again along with Gigi and Bella Hadid, Karlie Kloss and Jourdan Dunn.
“I think the models I chose are my friends,” said Balmain creative director Olivier Rousteing. “All the girls that I love that can grab my hand and just say, ‘Don’t worry, It’s gonna be fun.’ It’s a night of love and of friendship and of fun.”
The collection included beaded jackets, draped trousers and genie pants.
At the end of the runway portion of the presentation, the Backstreet Boys performed a medley of some of their hits.
The Balmain x H&M line is intended to be more affordable but that’s depending on whom you ask, with some pieces priced at more than $500.
The collection goes on sale Nov. 5.