Vancouver – Queenie Choo, CEO of S.U.C.C.E.S.S., announced that on the occasion of its 30th anniversary, Evergreen News has changed its Chinese name to S.U.C.C.E.S.S. New World starting this February issue. The English name remains unchanged to allow for the continuity of a familiar masthead.
Pu Sun Chu, a famous writer in both Vancouver and Hong Kong with pen name A Nong, has been a volunteer editor and writer with Evergreen News for 21 years. He said that the new Chinese name, meaning “new world,” is a more befitting embodiment of the paper’s vision as well as the readers. In particular, for those readers who are recent immigrants, there is an intrinsic connection to such a name since Canada is now their new world.
With funding from the federal government’s New Horizons program, S.U.C.C.E.S.S. started Evergreen News in 1985 to help Chinese-speaking seniors overcome language, cultural and social barriers. Its Chinese name connoted longevity, which was understandably associated with the older demographic. After the initial three years with government funding, Evergreen News has continued to flourish with community donations and volunteerism. Its readership has evolved to include people across the ages. It is now the longest standing free Chinese publication in Metro Vancouver.
Former Publications Manager at S.U.C.C.E.S.S. and now a volunteer editor, Lily Chan, reminisced that financial constraints have always been a challenge to Evergreen News ever since its inception in 1985. However, with a talented and committed team of volunteers, the paper has been able to flourish in the past three decades. This spirit of volunteerism is a strong testimony of one of the Canadian values.
Celia Lam, who has been writing for Evergreen News as a volunteer columnist for 30 years, said she felt very honoured to have the opportunity to write in Evergreen News. S.U.C.C.E.S.S. as a social service agency and yet can sustain such a high quality publication, is particularly praiseworthy.
Leo Cullen of law firm Collins and Cullen, an advertiser of Evergreen News for 10 years, also commended that S.U.C.C.E.S.S. and Evergreen News have been a source of important information for new immigrants on many different levels.
“The renamed Evergreen News will continue to play a vital role in enriching our cultural exchanges as well as integrating our newcomers to Canadian society,” said Queenie Choo, CEO of S.U.C.C.E.S.S.
S.U.C.C.E.S.S. Evergreen News is a Chinese monthly newspaper published in Vancouver, B.C. It is tabloid size (32 pages) with a print run of 8,000 copies for free distribution in Metro Vancouver. It can be viewed online at www.success.bc.ca/chn/evergreen. Its select articles are also published on The Vancouver Sun’s Chinese news site Taiyangbao.ca.
Established in 1973, S.U.C.C.E.S.S. is one of the largest social service agencies in British Columbia. It is a charitable organization providing services in settlement, language training, employment, family and youth counselling, business and economic development, health care, housing and community development. (Press release from SUCCESS)