DAVAO CITY — One of the giant retail stores in the country made the first provincial launch of its latest product lines of shoes and bags in the prime city of Mindanao.
Assistant vice president for marketing of SM for Shoes and Bags of SM Store, Rina L. Bunghanoy, said it was their first outside of Metro Manila seeing Davao City’s big potential and good prospects.
“We also want to see the market and we want to strengthen fashion in Davao,” she said.
She said shoes and bags are the flagship products of SM because the retail store started with shoes and the iconic Parisian brand.
“I think that is known to all,” she added.
Styles and designs change according to season from spring, summer, back to school and holidays. The buying of shoes and bags is experiential, Bunghanoy said.
A buyer wants to feel it and fit it as well whether it looks good and comfortable, she said.
She said, “We have the advantage because of our location where buyers can come and see and buy what they want”.
The male shoes of Milanos and Salvatore Mann and the Sugar kids shoes for girls and Tough kids shoes for boys are the latest of their brands.
The holiday season is among the highest in terms of sales and bringing these brands down could give them wider choices. She said the items are crafted with standard and quality, yet affordable.
The designs vary and it offers a pair that suits for all occasions, for parties or for a walk and office use.
“We see to it that we have an item for everyone and we will continue to come up with something new,” she said, adding they also go for designs that are sophisticated and classy.
Bunghanoy disclosed they are now working on something new for 2015. She said they will continue to study the market and replicating such kind of shoe store in the regions could be a possibility.