A group of Filipino youth urges public to support “saintly” make up transformation

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MANILA — Since make up transformation is very popular on social media, a group Filipino youth has launched a campaign urging the public to make a “saintly” make up transformation.

The Saintify social media campaign was launched on Oct. 17, through a Facebook page called Kabataang Katoliko, which calls on young people to feature their favorite saint in the popular makeup transformations posted online.

“Why look ugly when you can be a saint? And why look like a monster when you are more of a saint?” said the campaign in an article posted on the Catholic Bishops’ Conference of the Philippines (CBCP) news website.

The group added that the campaign is timely since the country will be celebrating especially All Saints’ Day and All Souls’ Day.

“All of us have a favorite saint and they have shown exemplary lives. So when we try to imitate their [facial expression] and their looks, we also try to follow their holiness of life,” the group said.

They added, “That is why the hashtag is #Iwanttobecomeasaint.”

Some of the saints young people have chosen to “saintify” into include Saints Pedro Calungsod, Dominic Savio, Roche (Roque), Philomena, and Lucy.

“We hope that through this campaign, we raise awareness [of] young people on social media to emulate the holiness and lives of the saints,” the group said.

Those who would like to feature their Saintify photos and get more information about the campaign, may search and like the Kabataang Katoliko page on Facebook.

Make up transformation is popular on social media particularly on Facebook, where a person post his/her picture, the first three frames will be his/her own photo while the fourth frame will be his/her favorite celebrity or a popular person.