Behind the scenes: Competition for Canada Philippine Fashion Week’s Model of the Year begins

By , on May 27, 2014


The seven CPFW Model of the Year finalists from Canada/ Photo source: CPFW Model of the Year's Facebook page
CPFW Model of the Year finalists from Canada/ Photo source: CPFW Model of the Year’s Facebook page

TORONTO — The casting is complete, and now only 10 contestants remain in the running for Canada Philippine Fashion Week’s (CPFW) very first Model of the Year.

A full editorial day was held on May 24 at the Fly Nightclub, where all seven hopefuls from Canada participated in three different challenges; including a runway walk, a commercial to promote CPFW, and a photo shoot.

The challenges will help the judges decide who will win the contest, but part of the final decision will also be coming from online votes, which can be cast through the CPFW’s mobile app. The app will also allow everyone to buy tickets for the shows and upload photos related to the event.

“It’s actually exciting because this is the first time that we actually did this,” says Laurie Asuncion, Director of Social Media and one of the coordinators for the CPFW Model of the Year.

Laurie Asuncion, Director of Social Media and one of the coordinators for CPFW MoY
Laurie Asuncion, Director of Social Media and one of the coordinators for CPFW MoY

“They [finalists] are going to be evaluated and voting will start on June 2nd, when they will also be revealed in the media and in social media,” adds Asuncion. The three finalists from the Philippines had undergone the same set of challenges as well and will be included in the voting. They will be flown to Canada from Manila before fashion week.

When asked what it is they are particularly looking for CPFW’s Model of the Year, Asuncion gave a simple, but substantial answer, “We’re looking for someone who can represent global beauty and diversity.”

Behind the scene photos/ Photos by Thessa Sandoval
Behind-the-scene photos/ Photos by Thessa Sandoval

CPFW BTSThe winners (one male and one female) of the competition will be formally announced during the main Model of the Year event on June 12. Aside from getting plenty of exposure and becoming the spokespersons for CPFW, winners will also get a flight to the Philippines, a cash prize, a three-month contract with a renowned modeling agency, and an opportunity to get mentored by Jonas Gaffud, mentor to Filipina beauty queen Venus Raj and many other pageant queens.

The Canada Philippine Fashion Week will run from June 10 to 15. Shows will be held at different venues within the city.