Horst Rechelbacher, founder of Aveda Corp., dies at US home at age 72

By on February 17, 2014

Photo from Horst Rechelbacher Facebook page
Photo from Horst Rechelbacher Facebook page

OSCEOLA, Wis. – The founder of beauty-products company Aveda Corp. has died at his U.S. home.

A notice posted on the company’s website says Horst Rechelbacher died on Saturday after an illness. He was 72.

Rechelbacher was an Austrian immigrant who founded the company in 1978. He started with one salon before turning it into a larger company that he eventually sold to Estee Lauder Cos. for $300 million.

Aveda sells hair- and skin-care products for men and women.

Aveda Global President Dominique Conseil says Rechelbacher will be remembered for his vision and leadership. In a statement, she says he brought holistic beauty to the industry, “connecting hair, face and body as one.”

The St. Paul Pioneer Press reports that Rechelbacher was diagnosed with pancreatic cancer in 2011.